SELLING YOUR HOME
“You wouldn’t go to court without proper representation - you shouldn’t sell your home without it, either.”
— Josh Yskes, Associate Broker
Rooted in West Michigan!
Real estate transactions are complicated, confusing, and downright stressful. At the West MI Roots team, we wanted to make that experience different; memorable, in a good way. Our team of bright, knowledgeable, experienced, and driven individuals sat down to take a look at what we liked, and didn’t like, about the real estate process and vowed to do everything within our power to make sure each and every one of our clients’ experiences is a good one. Driven to find solutions that best match our individual clients’ needs, we don’t stop at good enough. We are dedicated to use our collective experience and knowledge to make every sale as seamless as possible.
We want to develop a personal relationship with each client so there is a solid foundation of trust and understanding that we truly have
“We want to develop a personal relationship with each client.”
your best interests in mind. You’ll receive the MOST personal service from our team, as
we have dedicated specialists to handle each specific need that could arise. We’ll be there every step of the way to answer your questions and handle any issues that arise.
People are the focus of our business. If we can help you sell your home for the most money in the shortest time possible or win the bidding war to purchase the home of your dreams, that experience is enough for us.
If you’re looking for honest, real, and dedicated professionals to help you wade through tricky real estate waters, we are here for you. Buying or selling a home is a stressful time. And with it likely being the largest investment in your life, can you really afford to make the wrong hire? Call us today to find out what you’re missing and how we can help you get where you need to go.
What We Do For You
DISCOVERY & RESEARCH
Study Comparable Properties
Location Analysis
Area Amenities
Neighborhood Stats
Market Climate
In Depth Market Analysis
MARKETING YOUR HOME
Pricing Strategy
Staging, Prep & Photos
Professional Photos & Advertising
Showings / Follow-up
TRANSACTION MANAGEMENT
Negotiation & Offer Analysis
Net Sheet
Inspections & Appraisals
Title Order
Closing Scheduling
Understanding Your Home!
Understanding your home is not just about taking a walk through. I want to get a feel for your home, the way it flows and where the sunlight floods in. My goal is to translate this understanding of your home to the online house hunters! In fact, 97% of home buyers will see the inside of your home online before seeing it in person.
Maximizing Your Home’s Exposure
How Buyers Look For Homes
Home buyers use several information sources when they search for their next house. The majority choose to begin their search on the web, then continue their search with a Realtor. This overlap is a marketing sweet spot. I present your home online to maximize its pros and minimize its cons. With my experience and knowledge of the market, I turn potential buyers into actual sales.
Marketing That Works
NETWORK WITH OTHER AGENTS
We tap into our networks of real estate professionals around Michigan and the world. With our established, professional connections, we promote your home. By using Multiple Listing Services (MLS), referral and relocation resources we maximize your potential to sell.
PROMOTE DIRECTLY TO PROSPECTIVE BUYERS
From the far-reaching voice of the internet to the simplicity of a yard sign, we tailor a direct to buyer marketing plan. Making decisions on where we advertise or hold an open house are based on market data trends and our years of experience. We will customize marketing activities that match your needs.
CONSTANT CONTACT
Communication is key to keeping you comfortable and informed about the sale of your home. You will know about the results of our marketing activities and be informed of any changes in the market. We will always consult you before we make any adjustments to the marketing strategy.
Staging For Excellence
On average, staged homes sell for 10% more than un staged ones. What and where to focus your time and resources in preparing your home can be daunting. I make it easy by advising you to clean, repair or update the areas that will bring you the best return. Discovering the best areas of your home to showcase maximizes your home’s worth. Even where to place fresh flowers or how your home smells will help make the sale.
Comprehensive levels of staging are available, and I will advise you when I think it’s necessary. The goal is to show buyers your home’s potential so they can visualize themselves living there. By giving buyers a positive experience in your home we increase your chances for an offer.
Perfecting Your Visual Presence
In a survey by the National Association of Realtors, home buyers said that online photos were the number one feature they used when searching for a home. With 80% of all home buyers starting their search online, a picture is worth more than a thousand words, it’s worth thousands of dollars! You wouldn’t want your potential buyers to overlook your listing by having bad photos or even worse, no photos. I know what will make or break a sale visually. Let me wow your buyers by getting professional photos that illustrate your home’s beauty.
Most home searching is done online but that doesn’t mean a sign in your yard is worthless. While we enjoy peeking into potential homes from the comfort of our own home, we also drive or walk through the neighborhoods we see ourselves living in. The amount of signs needed to get buyers to your home varies. I ensure that potential buyers are left with all the information they need to schedule a viewing.
Videos, 3D tours, drone photography or specialized social media campaigns have the potential to sell a home overnight. I stay up to date with all the latest technologies. When it is appropriate, I will tailor a digital campaign that makes an impact on the market.
From the first selling day I will be in overdrive, working hard to bring your home the most exposure as often as possible. Together, we will monitor the market closely and if needed, adapt and implement fresh ideas until we get your home sold!
Buying vs. Renting
Owning your own home is a great accomplishment, but you have to be very cautious when making the decision to purchase property. Buying a home may be the biggest investment you will ever make, so you have to make sure that it's a worthy investment that you won't regret in years to come. Even if this isn't your first rodeo, it is still essential to know the right time and place for a home purchase.